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Luke Edwards is Chief Sports Writer of The Journal and uses his blog to give a unique and entertaining insight into events at Newcastle United and Sunderland.

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Empty Seats

Posted by Luke on March 12, 2007 1:04 PM | 

With no major trophies in almost 40 years - look the Intertoto plaque does not fall into the major trophy category alright?! - Newcastle United have clung doggedly to their big club status on the basis of turnover and attendances.

Regularly among the 15 richest clubs in Europe, Newcastle have the financial might to compete with the most powerful clubs on the continent. They also have the fanbase, with 52,000 people filling St James's Park for every Premiership game, a crowd which is looked upon enviously around England and across Europe.

Turnover and attendances are naturally linked, but is it a sign of the growing ambivalence this season that the Magpies could not attract more than 29,000 to their Uefa Cup game against AZ Alkmaar?

Regular readers of this site will know I believed the Alkmaar game to be the most important of the season, but there were more than 13,000 empty seats and Alkmaar brought almost 2,000 fans over from Holland.

That is a shocking statistic and for all the importance of European football to the club and its reputation, brand, ego etc etc, it's worth noting that the highest European attendance this season came in the Intertoto Cup against Lillestrom back in July - 31,059 for what was basically a pre-season warm up game.

Live television coverage doesn't help - even if that idiot Colin Murray hosted the Five Football show before the knockout stages. He's rubbish on the radio and clearly doesn't know a thing about football so why oh why is he on my television screen? Has he been booted off Fame Academy yet? Anyway.....

It is a worrying dip in attendances which will surely have been noted in the boardroom, particularly as it's getting close to that time of the year when season ticket renewal forms start to drop on doormates again. So much for the glory of Europe.

In the Premier League, Newcastle, give or take a few hundred tickets, continue to put the sold out signs up before every match, but is their increasing disillusionment at what looks like another mid-table finish and are European nights suffering the backlash?

The empty seats will have been noted elsewhere and I'm sure Manchester "We're the best fans in the country" City will be crowing about it in that nasal drawl of theirs even though their stadium has more empty seats than a Gary Glitter fundraising gig most of the time.

But, before fans up and down the country, start to question Newcastle's big club status I'd like to point out that there were more than 5,000 people at St James's Park on Saturday to watch an FA Youth Cup semi-final against Liverpool.

That is more than Leyton Orient and several lower league teams get at most home games and I doubt any other club in the country could attract a similar sized crowd for a youth game.

Such was the unexpected level of demand that several missed kick off as they couldn't get through the turnstills in time. The passion for football remains, it's just a shame the Uefa Cup doesn't seem to inspire the same depth of feeling.

Mind you, I bet Newcastle have no trouble selling their ticket allocation if they reach the final in Glasgow! Personally, I reckon anyone found to have stayed at home and watched Colin Murray on either Football Five or on Fame Academy should be banned from getting a ticket!

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Comments (9)

Craig wrote...

If the club don't reduce ticket prices for cup games the empty seats will become a regular sight at St James' Park

Posted by: Craig  | March 12, 2007 7:35 PM

Commulus wrote...

Even the mighty Liverpoo only got gates of 20 to 30,000 for many of their Euro ‘Thursday Night’ exploits, but it's not the Uefa Cup which fails to inspire. It’s the poor quality of football we have been experiencing of late, ever since the club decided on a policy of removing skill and replacing it with graft, couple that with the high cost of entry and the fact it’s on the box, add to that the protest which is ongoing against Shepherd, well I for one am boycotting the club shop, the subscription site, I have also missed out for the last 2 crimmy shopping sprees, and if others are doing the same thing, (and I know they are) then it is an immense but largely invisible protest which manifests itself each year in lower season tickets take up. Uefa is not a problem, (it inspired the fans in 69)…the poor product is!

Posted by: Commulus  | March 13, 2007 12:00 PM

Richard wrote...

Commulus is right, there have been very few home games this season which have inspired. If you take away Liverpool, Manchester United and Chelsea, it's been pretty dull stuff from Roeder's boys.

The game against Alkmaar was great entertainment, but I'm afraid I stayed at home and watched it on the telly because I'm already spent enough money on my season ticket and can's afford to spend even more on cup games when the game could be crap.

I promise I'll be at the next one though, presuming Newcastle qualify, so does that mean I can still get a ticket if Newcastle reach the final Luke?

Posted by: Richard  | March 13, 2007 12:13 PM

Darren wrote...

While I see were you are coming from regarding the passion Newcastle fans have for the game, 5000 for a Youth cup semi final isn't huge. Take a look at Arsenal's attendance for the quarter final, it topped 15000

Posted by: Darren  | March 14, 2007 10:23 AM

olly wrote...

if the ticket prices were reduced, at least for kids, then it would be a different story, i think you would find its more a negative response to the clubs greed than a negative response to the team.

as often with rich business,its short sighted greed, get money now, dont build a future fan base(or at least dont create a situation where young average fans can afford to get in)

ps

i hope this doesnt devalue my former point, but colin murrey is the best presenter 5 have. hes a legend.

Posted by: olly  | March 14, 2007 10:28 AM

True Mag wrote...

Colin Murray is an idiot Luke, but Olly makes a valid pointnevertheless. The pricing policy for cup games is yet another example of the club's short-sighted pursuit of money. Surely it would be better to have 52,000 people/families/teenagers in paying £10 each rather than a few thousand paying £20. The Fat Man will never learn which is why he has to go.

Posted by: True Mag  | March 14, 2007 10:34 AM

Brian Equator wrote...

The problem is that the club are still treating the fans with the contempt they have shown towards us for years. However, they fail to appreciate that the days of the fans just paying whatever it takes & turning up to watch matches for which they are required to pay over & above the price of their season ticket, are gone. We have put up with so much dross over the past few years & enough is enough. The club don't seem to see this though & continue with an unrealistic pricing structure for Cup Ties. The Birmingham game was a case in point. 3rd round FA Cup replay against lower league opposition, cheapest ticket £20. Absolute madness but what do we really expect from the clubs current administrators?

Posted by: Brian Equator  | March 14, 2007 1:34 PM

Luke wrote...

Erm I've just seen that Arsenal had a crowd of 38,187 for their FA Youth Cup semi final against Manchester City. That's a record for the competition and puts Newcastle's 5,000 to shame really doesn't it?

Posted by: Luke  | March 15, 2007 1:15 PM

Lesley wrote...

Colin Murray is a legend. You're the idiot!!!

Posted by: Lesley  | May 19, 2007 9:40 PM

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