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Luke Edwards is Chief Sports Writer of The Journal and uses his blog to give a unique and entertaining insight into events at Newcastle United and Sunderland.

As well as football, Luke also regularly takes a wry look at the biggest sports stories from across the North-East and beyond. From cricket to rugby and basketball to boxing, some are criticised and some are praised.

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A Year In The Life Of Mike Ashley

Posted by Luke on May 23, 2008 3:14 PM | 

A year ago this weekend Mike Ashley launched a surprise attack on former Newcastle United chairman Freddie Shepherd, buying out the Sir John Hall family shares to effectively begin a hostile takeover of the club.

Considering Shepherd had only a matter of days earlier insisted nobody could buy the club as he would not sell his shares, the unfolding events, I have to admit, did cause me some amusement.

For many Newcastle fans, the fact Ashley was responsible for ending the Shepherd years - no trophies, mounting debts, interventions in the transfer market, appointment of Graeme Souness, Glenn Roeder and Sam Allardyce as manager - will always endear him to them.

But, one year on, what sort of state is the club in now and is Ashley’s largely London-based regime still looking like a good thing for Newcastle United?

On the whole, I would still say a firm yes. Under outgoing chairman Chris Mort, the club has a clear business plan to help it realise its full potential - a top six club competing in Europe every year - debts of more than £100m have been cleared and, in Kevin Keegan, Ashley has appointed a manager with a unique understanding of what makes the club and its supporters tick.

The two most successful managers in Newcastle’s recent history are Keegan and Sir Bobby Robson and both had an emotional connection with the club before they sat in the dugout.

But, while the club is undoubtedly better run, there is a danger it is being run too frequently from London by those with connections in the capital, but who have little or no affinity with the North East or the club they have been brought in to improve.

As a journalist based in Newcastle, too much information concerning the club and its plans is leaking out elsewhere from mysterious sources who don’t wish to be named, but who seem alarmingly well-informed.

It is these leaks which have fuelled worrying rumours that Keegan is not in charge of the club’s transfer policy - despite his repeated insistence that he would not tolerate such a situation - and that there is considerable tension behind the scenes as a result.

I have not seen or heard anything which confirms that tension, but Keegan is a more prickly character than he was during his first stint as manager, perhaps a scar from his days as England manager when, like anyone who sits in that hottest of hot seats, the media chewed him up and spat him out.

I hope Keegan is, as he says when asked, happy because he is perhaps vital to the success of the new regime. If he goes, what link is there between those in charge of the club and those who invest so much time, energy, money and emotion in following it?

Much of the speculation surrounding Newcastle is little more than mischief making from those who never want to see the club succeed and from those who will never comprehend what the club means to the city and its residents, but there is, as a fireman once told me when I was at school, no smoke without fire!

There have been problems, like the meeting with Ashley earlier this month, when Keegan was suddenly called down to London to discuss transfers, budgets and his comments about Newcastle being unable to qualify for the Champions League.

We are told, by both Mort and Keegan that the meeting went well and that, if there were problems, they have been solved, but only time will tell whether that is actually the case or, like a wife who has just found out her husband has been sleeping with her sister, just a brave face in public!

What is clear is that, a year after launching his bid to become Newcastle’s owner and with a manager he appointed in charge of the side, Ashley is expected to invest in the transfer market this summer so that Keegan can get on with constructing a team which is capable of qualifying for Europe on the pitch.

As ever, that is the true barometer of any regime’s success. If Newcastle buy well, Keegan gets the team playing attractive attacking football which does well in the Premier League and has regular cup runs to crank up the excitement, nobody will care if the men who run the club are based in London or Cornwall or how much money they are making in the process. They won’t even care about Dennis Wise!

Just ask Manchester United fans what they think about their American owner the Glazer family as they celebrate the Premier League and European Cup double!

Comments (9)

Spot The Zebra wrote...

A very good article Luke which most likely fully describes how Newcastle United fans are feeling about the club right now.I know Kevin Keegan is the only man at NUFC i completely trust right now.
"..and the fans need to understand this...".His post match Chelsea interview was a message to the fans rather than Ashley with regards to how this club is going.Mike Ashley is looking to sell off high earners to reduce the wage bill which i guess is to make the club more attractive to any potential buyers.
However he has also paid off our debts and at the same time rid NUFC of the buffoon and hangers on who used to run our club and for this we should be eternally grateful.
Its just a shame Ashley owns a business adventure rather than a football club.

Posted by: Spot The Zebra  | May 24, 2008 10:12 AM

scott willis wrote...

debts of more than 100million .
you sure enough about that to keep on printing it , it was 100mill debt and 10mill total outlay on players in your other article .
when mort fist mentioned the debt it was 80million .
the first time the 100million figure was put out there for us was in reference to mikes total outlay on the club aswell as the 134 sale price .

and wasnt this debt the reason mike only payed 134 million for this club in the first place , havent we had buyout offers before from the likes of polygon that took the debt into account?

100million debt , 100 million debt , 100 million debt .
its been repeated so many times i dont think you guys are even sure where it came from yourselves , and this aswell as terms like 'doing a leeds' have been shoved in our face , and we are to take this on face value ?

if the wage expenditure was so high , why did mort add over 5 players on more than 50k pw ? large chuck of your unsustainable wage buget there isnt it .

id like one of our northern papers to actually take time away from there non storys and do a decent write up on this clubs situation, with these figures backed up somehow as well.

Note From Luke
Sorry you don't like the article Scott, but the £100m debt figure was given to me by Chris Mort in an interview. Of course, we can only take such matters at face value as now the club is under private ownership, they do not need to publish the accounts. What we do know is that the figure, according to the last set of accounts was around the £75m mark and that future sponsorship money from the likes of Adidas and Northern Rock had already been spent. We also know that the wage bill was 70% of the club's turnover.

Posted by: scott willis  | May 24, 2008 11:40 AM

Sy wrote...

Good article today, Luke.

I have to say that as a Newcastle fan I'm a bit on the fence at present.

On one hand, I am totally behind Ashley's plan to reduce the wage bill. That's not to say I disagree with Newcastle offering big wages as I think this is important. My opinion though is that only top players and more importantly, top performers should be offered such amounts. Far too many of our under-achieving squad are being paid wages which are quite frankly laughable, with very few of them proving that they can be classed as top players deserving of such figures. I'd love to see a list of the first team squad wages and compare this against performance - I think it'd be an eye-opener.

On the other hand, until this summer ends and our new squad is on show, that nagging uncertainty over Mike Ashley's true desire and long term intentions for the club will remain. Only time will tell on this one, but I'll remain optimistic. If ever there was a time to support a manager, it's now under Kevin Keegan with the club and fans on the up.

Overall though, I think his first season in charge can only be seen as a great success and I am still very happy he is our owner. I will back this up in three simple points:

- Shepherd Out.
- Allardyce Out.
- Debt Out.

A few more 'outs' and a few quality 'ins' and we'll really be on the up.

Posted by: Sy  | May 24, 2008 12:52 PM

brainwashed wrote...

I agree entirely with Scott Willis on 'the debt'. Any debt would be part of the price and as I have said in a separate post almost certainly still exists as far as the new Ltd company that is now NUFC goes. It will now be owed to one of Ashley's investment companies. Nothing wrong with that just normal business practice when a takeover happens. Lenders nearly always insert a clause that loans must be repaid or re-negotiated in the event of takeover as they need to acertain the credit-worthiness of the new owners especially when moving from a Plc to a private Ltd company.

Incidentally, you have been misinformed about a private limited company not needing to publish account as they must do so annually and show debt as well as other key financial information. That information is not as onerous as for a Plc and the auditors are often smaller accountants so may be more influenced by owners but they must still comply with the Companies Act for Annual Returns.

Posted by: brainwashed  | May 25, 2008 8:02 PM

JC wrote...

Personally Luke, I dont know how to feel! One the one hand I think there is some excellent thought behind the Vettere, Jiminez and Wise appointments. Player recruitment is the key aspect of any football club, too often we've invested heavily in inactive players from the 'big 4' Duff, Parker who have arrived on huge wages and been complete failures. Lets look at the last time we were close to success (Robson era), heavy investment was made on young hungry players, Bellamy, Jenas, Dyer, Viana, Bramble (I accept some of these were far from a success). A team that was hungry and made an effort, Duff seems to me to have merely gone through the motions, moving to Newcastle from a Champions league team these days is a 'step back'.
However this cutting of the wages worries me, if we are to compete again, then surely that requires significant investment, with all due respect to them, we wont get there relying on Kadar and Lua Lua. We need to be looking to France and Portugal, why shouldn't we believe we can attract a Moutinho, Arshavin or even a Benzema (ok I'm dreaming). This summer will be very interesting, I just hope they utilise the persuasive powers of KK, as I cant think of anyone who will communicate a more passionate message regarding the privelage of playing for Newcastle United

Posted by: JC  | May 26, 2008 2:34 PM

zulu wrote...

Hi Luke, I reckon Mike Ashley is a fan - and like us he does not want to see horrendous wages paid to average players. If the wage bill is 70% ot turnover its double the maximum allowed in my industry, and therefore I would support some sanity coming in to the wage bill. It will also rid us of the mercenary approach some have in the latter stages of their careers.

Posted by: zulu  | May 27, 2008 9:56 AM

andy wrote...

Paying off the debt -investment?

I am sorry to be a stick in the mud but this is not investment in the club. If you pay off your mortgage you get your money back when you sell the house. this is not an investment in the same way painting the walls and getting a new conservatory (centre half) is - which improves the quality of the asset..

MA has the same business model with all his businesses - avoid debt, cut costs, generate free cash flow. He is a good businessman but NUFC is being run on the same basis as sports direct -it is not some philanthropic adventure.

The other advantage of a debt free business is that it makes the business easier to sell to someone who will use debt to buy it - ask the Glazers and Mr Hicks/ Gillett.

Posted by: andy  | May 28, 2008 9:26 AM

Little Lord Fauntleroy wrote...

I think Mike Ashley has done a good job so far.
I would like him to open his cheque book for Keegan and bring in the quality of players that the manager wants.

On the whole, I'm quite happy. He's only been here a year and has a Business Strategy that is set to last 5 years? - Can you correct me on that Luke? We're so much better off with him in charge than that useless **** Shepherd who didn't have a clue!

Posted by: Little Lord Fauntleroy  | May 30, 2008 12:07 PM

Nick wrote...

I don’t like to criticise owners or directors because I don’t fully understand what they get upto at a football club plus it’s their investment.

But… As a Newcastle United fan I have to be honest and admit that newspaper speculation about us cutting back and no big name signings has got to me as I am very worried at what type of squad we will have next season.

Everybody knows to have any chance of making it into the top six never mind top four you have to spend money. When Mike Ahsley first gained control of the club we were led to believe he wanted Newcastle to be a world force now it seems he is happy to just make sure we stay in the profit making premier league.

Do I sound harsh? I am completely way off the mark?

I know I should be patient as the main transfer activity for all clubs is yet to begin but I was also disappointed to see Emre is leaving as I thought if we aren’t buying big this summer then lets at least give this little fella another chance as when he is fit he is class.

I am very disillusioned at the moment, I hope I am being a very typical football fan and will be like a kid at Christmas when we sign some quality players come August.

Posted by: Nick  | June 2, 2008 11:13 AM

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