So it seems like Mike Ashley has admitted defeat, is erecting the For Sale signs outside St James's Park and has broken the news to Derek Llambias that he may shortly need to return to his real job as a casino manager.
There was actually a lot of sense in Ashley "resignation" statement on Sunday night, but he still fails to realise the main reason the supporters have turned against him is the fact he has taken the side of Llambias and Dennis Wise in the row with Keegan.
Most people realised Newcastle needed a long term plan and sustainable growth, they knew all about the mess former chairman Freddie Shepherd had left them in financially, but that simply doesn't excuse the fact Wise and his pal Tony Jimenez have failed to do their jobs properly during the summer transfer window.
As specialist recruitment teams go, Wise and Jimenez are hardly A class. As I've always said, Jonas Guttierez and Fabricio Coloccini look decent acquisitions, as does Danny Guthrie, but they simply weren't enough to give the squad the added quality it needed to improve on last season.
As for Xisco and Ignacio Gonzalez, it is far too early to judge them - it's not their fault they were signed so you shouldn't really be getting on their backs because of Wise's input - but where is the left-back, the centre back and the creative midfielder? That is the main reason Keegan fell out with everyone and that is why the club is in turmoil now he has left.
Look Mike, I know they are your mates and you like to go for a drink with them from time to time, but your loyalty has blinded you. They have created the mess you find yourself in, but still you refuse to consider telling them to do one so that Keegan will return.
Ultimately, given the scale of the protests against him at the weekend, Ashley had two choices. He either brought back Keegan and kicked out Wise or he sold the club. At this moment in time, it looks as though he was gone for the latter.
However, do not expect him to be gone quickly. We still do not know whether there is a buyer waiting and there were hints in his statement that Ashley could be preparing to stay, even though he is willing to sell, if that makes any sense. He does seem to genuinely care about the club, it's just a shame the regime he has appointed to run the club in his absence have not done him justice.
Ultimately, the price for him to sell has to be right. Ashley isn't going to leave if it means he loses millions of pounds and I might be the only one, but at least he has promised not to just walk away and leave the club to its own devices. In the meantime he will continue to implement his long term plan, but I doubt he will be around long enough to reap the rewards.
Finally, how many of you are alarmed that Shepherd appears to be trying to engineer a return to power at St James's Park? The self-styled brawler from Byker was on television last night talking about how he has been approached by two different groups to be part of a takeover bid and how Keegan would be instantly installed as manager again blah de blah de blah.
Unbelievable front on the day Ashley revealed the club had been on the verge of economic meltdown under the previous regime. Not that Sky Sports News seemed to mind as they poked their tongue..... I think I'd better leave it there for now!
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